The Value Of Tradeshows
You may or may not know that On-Demand Marketing recently formed a strategic alliance with He:Lee EXPO in Duesseldorf, Germany. To learn more go to: (http://www.odm-online.com/core-services/project-management/tradeshows/). This exciting event made me think about all the companies that exhibit year after year and why they are […]
Read More →Growth And The Entrepreneur
You’ve probably read the recent blog “Is Growth Good for Business?” Now it’s time to illuminate the human aspect of a growing enterprise. CEO quote: “It takes one set of skills to run (manage) a company, and it takes an entirely different set of skills […]
Read More →Is Growth Good For Business?
Grow or die! Since we recently experienced the short but magnificent spring in Atlanta – YES! Growth is great – for daffodils and tulips. But does the adage hold true for your business? Here is what happens when you have a growth spurt: You […]
Read More →What is a Brand?
Marketing professionals have a whole arsenal of terms that sound very impressive, but are nebulous to the people they do the marketing for. Here is a sampling: “marketing mix”, “cross-channel campaign” and “branding”. I recently saw a book titled “Branding Only Works On Cattle”. Of […]
Read More →Networking For Fun And Success
Ok, here we are back with the store owner and ways to increase business. Are you a member of any associations? I am a dedicated networker for my own business and I can tell you first-hand – it works! Many business associations allow guests to […]
Read More →How To Write A Successful Newsletter
The two most important questions 1. What is its purpose? 2. Who is it for? The answers should be clear and will be a solid guide for the copywriter. Successful newsletters have certain things in common The content is varied and includes interviews, top ten […]
Read More →It’s Your Attitude!
By Guest Author Warren Tyler It’s my belief that most people try too hard. Life is like poker. If you play with your last thousand dollars you are bound to lose. All things being equal, if you are playing with money that doesn’t mean anything […]
Read More →Marketing In A Difficult Economy – Part II
Now let’s get into specifics. We will cover some tried and true classical marketing tactics: Networking Advertising Print campaigns/Direct Mail Collateral (catalogs, brochures, sales flyers, etc.) Tradeshows Public relations Special Events (sponsorships, speaking engagements, community involvement, etc.) Thank you Networking You either network formally at […]
Read More →Marketing In A difficult Economy – Part I
As a business owner, there is a great temptation to pull back and to reduce your footprint. Don’t. Now is the time to gain market share away from your competition because THEY are cutting budgets. Do become very smart about where you spend your money […]
Read More →What We Can Learn From The Presidential Debate
Don’t worry – this is not about politics. It’s about communication. More than likely, you watched the debate between President Obama and Mitt Romney. It was incredibly educational. First, here are two questions for you: do you know what you are saying when you are […]
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